Online business has some extra responsibilities to take care of when compared to a conventional physical business. One of those added factors is the domain name. Most people don’t even bother to know how to select a domain name, whereas this is one of the most important factors that can make or break a business in the long run! You should invest hours (if not days) deciding the domain name you want to go with as it includes a large number of factors. Making a single mistake here can be lethal for your business! That is why we are here to help you learn in detail how to choose a domain name for your business.
Why Do you Need to Choose a Perfect Domain Name?
Before jumping to the part where you’ll learn how to pick a domain name, you should understand why you should invest your valuable time in finding a good domain name.
Your business name or domain name will make the first impression in your visitor’s mind. So, you need to work hard to make a lasting impression. While a good domain name would help you in achieving that, a poor one would do the exact opposite.
Domain names not just about running your website. They also affect SEO positively and negatively. While EMDs (Exact Match Domains) can hurt your SEO, PMDs (Partial Match Domains) are a balanced choice, whereas NMDs (No Match Domains) are the safest domains for SEO.
Can you ever forget the domain google.com? No, you can’t. Because it’s short, simple, and crisp. That kind of branding is required for your business as well. And it all depends on knowing how to choose a good domain name.
How to Choose a Domain Name for Website?
Since now you have an idea why you need to select a good domain name, let’s dive into the main topic i.e. how to select the perfect domain name.
Go with .Com Extension
Answer honestly, when you type in an URL, don’t you have the tendency to type .com? That’s because you have been seeing it being used in the majority of the websites for ages. You are habituated with it. On the other hand, some smarter extensions are available today like .photography, .pizza, and .blog, to name a few. They sound utterly attractive, but they are not well accepted across the world. People may make mistakes while typing those extensions. And they don’t look professional at all!
- It is the most popular domain extension across the globe. It is so popular that some smartphone keypads have dedicated .com keys as well!
- It is the most trustworthy and professional extension.
- Many non-tech people think every URL should end with .com. So, not using .com may cost you those people.
Use a Short Domain Name
If you are wondering how to select a domain name, one trick always comes in handy is keeping it short. The larger your domain name is, the harder it becomes to remember for the visitors. Can you ever forget google.com or apple.com? You can’t because they are short, and as a result, memorable. Keeping the domain name within 15 characters is always preferable.
Why Use Short Domain Names?
- They are easy to remember.
- Longer domain names have more chance to fall into the trap of typos.
- Long URLs hurt SEO as well.
Keep Your Domain Easy to Spell and Pronounce
If there’s one tip to choose a domain name for your blog or website that can make a difference, that’s surely this point. Keeping the domain name short is not the only goal; you also need to keep the spelling simple and pronunciation easy.
Why Use Domains with Easy Spelling and Pronunciation?
- Fewer typos while entering the URL.
- People can easily refer your site verbally to others.
- It will be easy to remember.
Keep Your Domain Name Brandable
Your business may not be a brand from the start, but you surely want it to be a big brand one day. That’s the reason why you should also consider the branding aspect while choosing your domain name. A brandable domain name like Google, Ola, YouTube, or Amazon would surely help you make a better impact on your website users.
Some Important Properties of a Branded Domain
- In most cases, the branded domains do not have any meaning, such as Google!
- Branded names are one-of-a-kind. Such names are not found elsewhere.
- They are extremely easy to remember, spell, pronounce, and remember.
- They sound professional and high-quality.
- These domain names evoke curiosity in users’ minds.
Include Keywords in Your Domain
SEO is an integral part of online business. So, if you really want to know how to select a domain name, you should ask yourself how you can add value to SEO through your domain name. And the best way to do it is to include a keyword in the domain name. However, we would not suggest you go for the EMDs since it is not white hat practice and can harm your SEO later; you can go for a partial match domain to succeed in the game of search ranking.
Basically, you need to set your goals in the beginning. Do you want to keep the branding part on top of your priority list, or you want to get benefitted from SEO? The answer would lead you to decide whether or not you should go for a domain with a lucrative keyword embedded.
When you include a keyword in your domain name, the search engine quickly understands what your business is about and your website has the scope to be ranked quicker.
Do Not Use Hyphens and Numbers
Do you want to know how to choose the best domain name? If yes, follow a simple rule – do not use hyphens and numbers in your domain! Hyphens can be an indicator of a spammy domain and may keep your users discouraged from visiting your website. Moreover, hyphens can make a simple domain more difficult to read, as well! For instance, think about Facebook. If it was “face-book.com,” wouldn’t it be a little weird and sceptical?
Also, hyphenated domains are tougher to write down since the users have to put a special character from the keyboard. While desktop and laptop users would still feel a little comfortable putting the hyphen, mobile users have to switch to the special character to put the hyphen. This would simply make them want to switch to your competitor. And the same rule applies to the numbers as well!
Do Not Copy
Well, nobody wants to copy things, definitely not a business name or domain name, which is the online business’s identity. However, many website owners unknowingly use such domain names that are already trademarked and used before! This will make your business look unprofessional, and you may also need to deal with some copyright claim!
To know whether your preferred domain name is copied, you can use a tool like Knowem, which will search more than 25 top social platforms once searched with a domain name to let you know if your domain is already registered and trademarked.
Bonus Tip: Do Not Hesitate to Use Domain Name Generators
It’s always okay to take suggestions. If you are stuck, you can use domain name generators to get some ideas. Even if you do not use those, you will get some ideas to form a name.
We hope you have got your answer on how to select a domain name. Following the above suggestions would take you closer to your dream domain name. So, make a wise choice because your domain name will stay with you forever, being the identity of your online business. Once a domain name is used, changing it afterwards would take your website upside down as all your hard work on your website will be simply gone. So, it’s best to do some digging before choosing your domain name.