In this guide, you will learn all that you need to know about push notifications. If you are a beginner, this article would be very useful for you.
Push notifications are one of the effective ways to contact your website visitors or mobile app users like email marketing, social media marketing. Nowadays, all the popular sites and mobile apps like Facebook, Pinterest, LinkedIn use push notifications to get their visitors back again and again on their websites and mobile apps. In 2009, push notifications were first introduced by Apple (known as the Apple Push Notification service for iOS devices). In 2010, Google released its own version of the service for Android devices known as Google Cloud to Device Messaging service (Now it is known as Firebase Cloud Messaging). Next, in 2015, Microsoft introduced the Windows Notification Service. Nowadays, push notifications are very popular and every new blogger should start using this to increase their site visitors.
Let’s get started.
What are Push Notifications?
Push notifications are the tiny messages that pop up on the user’s devices (mobile, desktop, laptop). The notifications are usually about important updates, new content, news, about sales, and more. Push notifications are associated with the browser (web push notifications or browser push notifications) and mobile apps (mobile push).
How Does Push Notifications Work?
After integrating a push notification service, when a new visitor comes to your site, a small popup window will appear near the browser bar and they will be asked to subscribe to your site. The subscription process is really quick, and your visitors don’t have to provide their email address, password, name, etc. Only they have to click on the ‘Allow or Subscribe’ button on the popup window. Once they subscribe, you will be able to contact them later by sending them messages to their desktop or mobile. When you send them a message, the message will directly show on their desktop or mobile even your site is not open in the browser. In the case of a mobile app, notifications directly appear on the app when a new update or message comes.
Types of Push Notifications
Web Push Notifications or Browser Push Notifications
Web push notifications are notifications that one can receive on desktop or mobile devices even when the website is not open in the browser. These notifications directly come from the websites.
Mobile Push Notifications
Mobile push notifications are notifications that one can receive in a mobile application that is downloaded on a mobile device or tablet.
Advantages of Using Push Notifications on Your Website or Mobile Application
Here, we have listed down 6 reasons why should you use push notifications on your website or mobile app.
1. Increase User Loyalty Rate
You may have probably noticed the user loyalty rate in your Google analytics report as you see in the picture below. It is an important factor for your website growth.
User loyalty means how many of your website visitors used to come back to your site again and again. In simple words, a higher user loyalty rate is equal to the higher number of returning visitors. If your’s site user loyalty rate decreases, it will affect your website ranking. Therefore, to increase your website user loyalty rate, you have to convert your website users into subscribers to connect them later. Push notifications are one of the effective ways to increase your website subscriber to connect them later.
2. Website Traffic
Besides, user loyalty rate, Push notifications also help to increase site traffic a lot.
3. High Click-Through Rate
Push Notifications have a 10 times higher click-through rate and visibility than traditional marketing methods like email marketing, social media marketing.
4. Easier to Subscribe for Your Users
To subscribe to your site through web push notifications, visitors don’t have to provide any personal information like name, email address, their website. Therefore, push notifications to help you to convert your website visitors to subscribers much faster than email subscription.
5. Easy to Send Notification
To send Push notifications, you don’t have to write a complete message like email. You
6. More Engaging
Push notifications are more engaging than emails and social media notifications.
Hope from this article, you have you got a clear idea about the push notifications. If you have further queries on push notifications, please write in the comment box below.
Nowadays, push notifications are one of the best marketing methods to increase your site visitors and sale. Most of the e-commerce websites, affiliate marketers, bloggers are using push notifications. So, the bottom line is that if want to take your business to the next level, you should start using push notification service from today. You can easily integrate push notifications in your blog or site through a plugin. See our article on Best WordPress Push Notification Plugins.